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[Download] ~ You Messed up -- Admit It; A Brand Paradox: If Organizations Want Reputations Without Tarnish, They Need to Acknowledge Their Mistakes (Survey) * by Gallup Management Journal ~ eBook PDF Kindle ePub Free

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You Messed up -- Admit It; A Brand Paradox: If Organizations Want Reputations Without Tarnish, They Need to Acknowledge Their Mistakes (Survey)

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eBook details

  • Title: You Messed up -- Admit It; A Brand Paradox: If Organizations Want Reputations Without Tarnish, They Need to Acknowledge Their Mistakes (Survey)
  • Author : Gallup Management Journal
  • Release Date : January 26, 2010
  • Genre: Business & Personal Finance,Books,
  • Pages : * pages
  • Size : 67 KB

Description

Byline: William J. McEwen Author of Married to the Brand (Gallup Press, 2005) and coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer" Synopsis: Mistakes and snags are part of any customer relationship -- they can't be avoided. But organizations can build trust with customers when they 'fess up to problems and handle them fairly and candidly. Here's how to do it right.


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